The language of AI search, in plain English
How ChatGPT, Perplexity, Gemini, and Claude decide which businesses to recommend — and the terms you need to know to win in AI search.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing your business and content so that AI answer engines like ChatGPT, Perplexity, Gemini, and Claude recommend and cite you in their responses.
AI Search Visibility
AI search visibility is how often and how prominently your business is recommended or cited when people ask AI engines like ChatGPT and Perplexity for recommendations in your category.
LLM Citations
LLM citations are the sources an AI language model references or links to when generating an answer — the businesses, websites, and reviews it pulls from and attributes information to.
Answer Engine
An answer engine is an AI system that responds to a query with a direct, synthesized answer instead of a list of links — for example ChatGPT, Perplexity, Google Gemini, or Claude.
Google Business Profile (GBP)
A Google Business Profile (GBP) is the free Google listing that shows a business's name, location, hours, reviews, and photos — and a primary source AI engines use to recommend local businesses.
Share of Voice (AI Search)
Share of voice in AI search is the percentage of relevant AI answers in which your business is mentioned, relative to your competitors — a benchmark of how dominant you are inside answer engines.
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