AI Search Glossary

Share of Voice (AI Search)

Share of voice in AI search is the percentage of relevant AI answers in which your business is mentioned, relative to your competitors — a benchmark of how dominant you are inside answer engines.

Share of voice translates the classic marketing metric into the AI era: across all the questions your customers ask AI engines, how often are you named versus everyone else?

A 30% share of voice means you appear in roughly three of every ten relevant answers. Tracking it over time shows whether your GEO efforts are gaining or losing ground against named competitors.

It is most useful when measured per engine and per question cluster, since a clinic can dominate "Botox" answers while being invisible for "laser hair removal".

Share of Voice (AI Search): FAQ

How is AI share of voice calculated?▼

Run a representative set of category questions through each AI engine, count how many answers mention you versus competitors, and express your mentions as a percentage of the total.

What is a good share of voice?▼

It depends on your market's competitiveness, but the goal is to be consistently named among the top two or three recommendations for your core services in your city.

Related terms

AI Search VisibilityAnswer EngineGenerative Engine Optimization (GEO)

Put it into practice

See your med spa's AI visibility

Get a free audit showing where you appear across ChatGPT, Perplexity, Gemini, and Claude — and exactly what to fix. No credit card. Results in 5 minutes.

Get Your Free Audit