NAP Consistency
NAP consistency means your business Name, Address, and Phone number are identical everywhere they appear online — a core trust signal AI engines and search engines use to confirm a business is real and which one it is.
NAP stands for Name, Address, Phone. When these details match exactly across your website, Google Business Profile, Yelp, Healthgrades, and other directories, engines can confidently merge them into one trusted entity. When they conflict, the engine may distrust or split your business — and skip recommending it.
For med spas with a single location, fixing NAP inconsistencies (an old phone number, an abbreviated street name, a former suite) is often a quick, high-impact GEO win because it removes ambiguity about which clinic the AI is describing.