AI Overviews
AI Overviews are Google's AI-generated summaries that appear above the traditional results, answering a query directly and citing a small set of sources.
AI Overviews (formerly the Search Generative Experience) put a synthesized answer at the very top of many Google searches, often pushing the classic blue links below the fold. They cite a handful of sources, and being one of those cited sources is the new "page one".
For local and health-adjacent queries, Google is cautious but increasingly surfaces AI Overviews that name businesses, summarize reviews, and compare options. Med spas that are well-structured, well-reviewed, and consistent across the web are far more likely to be pulled into these summaries.